Product shoot for Silva Timber

May 18, 2018  •  Leave a Comment

These are marketing shots for one of Silva's cladding products. It was very useful to be able to walk around the project with the client, so they were able to tell me what they wanted from the photos. As ever, choosing a sunny day was essential. Technically, the biggest challenge was that with the deep roof overhang, much of the product was in dark shadow, especially with the high sun typical of this time of year. This was resolved by bracketing the exposures and combining them in Photoshop, as well as rather prolific use of the shadow lightening tool.

The camera for this shoot was the Canon 5DS-R, used for its high definition (50MP sensor, no low pass filter). The angles of the building necessitate the use of three lenses: Canon TS-E17 for wide angle perspective correction; Canon 24-105 for shots more distant from the building - perspective adjustments in post-production; and Sigma 12-24 at shortest focal length for when ultra-wide was required to see large spans from very close up.

The rear facade faces north, so multiple exposures were required to balance the highly contrasting light levels of the building and sky, along with use of the contrast and colour balance functions of Photoshop. 

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